Demand Generation Manager
ENDVR.io
Sales & Business Development
Canada · Remote
Posted on Oct 31, 2024
At ENDVR, we’re focused on empowering the world’s best action sport, optical, outdoor, and lifestyle brands to connect with in-store associates. We’re the digital platform focused on sales in the physical world, making it easy for brands to engage with retail sales associates to drive sales, share product knowledge, promote their brand, and gather data to measure success in real-time.
Role Overview
The Demand Generation Manager role at ENDVR is a critical position within our marketing and GTM team, as ENDVR shifts from a more traditional sales-led model to a product/marketing-led approach. The Demand Generation Manager will focus on driving platform self sign-ups, pipeline, and revenue growth through various channels. You will lead demand generation efforts, develop and execute end-to-end campaigns across the entire sales funnel, and analyze program impact on self sign-ups, pipeline, and revenue. The ideal candidate will have expertise in B2B SaaS environments using a freemium or self-serve model, sharp analytical skills, and strong technical experience with HubSpot and WordPress.
What you’ll be doing:
- Assess current and emerging demand generation channels and provide recommendations based on ENDVR’s industry, target audience, and goals to drive self sign-ups, pipeline, and revenue growth
- Support the development of our go-to-market strategy, utilizing always-on marketing tactics and targeted ABM strategies to drive platform sign-ups, and demand and pipeline generation
- Define, develop, and execute lead nurturing campaigns, including sequences and workflows
- Work with the Content Marketing Specialist to organize and manage webinar strategy and program, including audience acquisition, promotion, and program analysis
- Evaluate and optimize website performance, including landing page creation, user journey optimization, and A/B testing
- Build dashboards and reporting to interpret and translate data from HubSpot, Google Analytics, and other platforms to identify areas for improvement and implement data-driven optimizations
- Work closely with the sales team to ensure alignment on efforts, lead quality and follow-up processes
- Monitor industry trends and stay up-to-date on new technologies and techniques
What you need to bring:
- 3+ years of B2B SaaS marketing experience in demand generation, digital marketing, or similar role required (bonus points for experience with a freemium/self-serve model and/or retail SaaS experience)
- Strong analytical skills and enthusiasm for data-driven marketing
- Experience with HubSpot, including automation/workflows and lead scoring required
- Experience with WordPress or similar website platform required
- Self-motivated, organized, and strategic thinkerFamiliarity with lead scoring methodologies preferred
- Experience with ABM strategies and tools is a plus
- Bachelor’s degree in Marketing or related field
Why Join ENDVR?
At ENDVR, we’re more than just a platform—we’re a team driven by innovation, collaboration, and a shared passion for enabling retail success. Join us to work with cutting-edge technology, make a real impact on how brands connect with retailers, and grow in a company that values and invests in its people.