Who we are:

SYKY is building a platform for the future of fashion.

We believe that fashion is more than just clothing—it’s a powerful way of expressing who you are. The next generation of designers will be digital-first, revolutionizing design in digital, physical, and augmented worlds. SYKY is building at that intersection. We are a community for the next generation of designers, collectors, and those who love fashion.

The Position:

The Head of Marketing oversees brand and marketing strategy, working across cross-functional projects, campaign development and execution - while managing and nurturing a best in class team of fashion and web3 experts. You will combine your strategic thinking, insights, CRM and brand expertise to set the go-to-market strategy and deliver experiences that attract, acquire, engage and retain.

This role requires a combination of deep web3 knowledge as well as a passion for and experience in the fashion & luxury landscape, developing and executing big brand moments and everyday growth strategies. This role will work closely with many cross-functional teams cementing SYKY’s vision as a platform for the future of fashion.

Responsibilities:

• Lead a high-performing team across areas, including but not limited to Marketing, Community, Social, PR, Content, Email.
• Plan and lead high-impact creative marketing campaigns and activations to increase brand awareness, brand likability and product usage.
• Accountable for high impact growth across social media platforms with a focus on Instagram, Twitter, Discord, Tiktok.
• Identity and provide insights-led, strategic planning to develop end-to-end user and customer retention.
• ​​Define, build, and scale a full marketing team to deliver on all key company and product and brand objectives.
• Design and execute on full scope marketing plans to drive user engagement across all platforms.
• Assist in honing and developing brand identity, ensuring the brand platform and message is strong and consistent across all channels.

Who you are:

• Experienced in leading dynamic, curious teams within the marketing landscape.
• Passionate about the future and potential of digital fashion, Web3 as a technological evolution and creativity in new worlds.
• Exceptional written and verbal communication skills, and strong presentation skills with the ability to influence and connect with internal and external partners.
• You enjoy being in a space where you are curious, constantly learning and being challenged as you explore medium and large scale initiatives to drive an impact.
• You display advanced communication, organizational, analytical, critical thinking, and team building skills as well as advanced influencing, and relationship management skills.
• You’re excited to talk about the latest digital fashion drop, curious about the evolution of fashion and love to drive culture forward.
• You are a nurturer of teams, an advocate for great talent and will be a part of the inclusive culture that SYKY is creating.

What we'd love to see in you:

• Proven experience in the web3, digital fashion or gaming space.
• An elevated, highly polished approach with an innate understanding in how to generate interest amongst discerning customers.
• A track record of success in high-impact GTM, strategic marketing success and growth.
• Exceptional at partnering with internal teams and individuals of all levels - you’re able to find common ground with creative teams to realize a vision.
• Comfortable in mercurial environments and able to adapt to change quickly and with positivity.
• You should love presenting to and working with senior leadership; this is a highly visible role where you can influence and move the needle.
• Fluency and comfort level working with multiple disciplines including media, social, content, UX, analytics and new technologies.
• Strong brand-building experience combined with creating exceptional digital consumer commerce experiences.

Our Structure:

We're a global business with teams across NYC, London, Ireland & Latin America, as well as a head office in Brooklyn, New York.

As a future facing business, we want to embrace the diversity and excitement of the web3 space and to empower each individual to share their passion and voice with the rest of the business.

We love the culture that we're building but it can only grow and evolve with the right people, and so all hiring decisions will always only ever be based on your experience, skill-set and the unique elements that you'll bring to our culture.

What to Expect:

• All candidates will first speak with our Head of People & Culture. We'll be looking for a passion & interest in the space, and a genuine reason for wanting to work at SYKY.
• Our CEO & Founder will be the 2nd stage where you'll get into the nitty gritty of the role, learning how we work and how we're organized as a business.
• Along the way we'll also introduce you to key leaders & teams in the business to ensure you're connecting with who we are and how we do things.